Doing Business with Gen-Z

With all the talk about the drastic change between the Baby Boomers and the Millenials, big corporations seem to be forgetting that gen-Z is going to be the biggest upcoming generation. While most businesses have their main focus on the Millenials, their marketing strategies might be passé. With that in mind many believe that both Millenials and Gen-Z are very similar, which, compared to past generations are. However there are many different factors that must be taken under consideration when doing future business with this  generation.

To commence, when looking at the Gen-Z habits and values, quality over quantity is  very important for social and economic factors. By simply comparing social media, the past trend with the millenials was to have the most followers and the most friends on social media. When looking into Gen-Z, they care more about the quality of followers and their activity ratio towards likes, comments and number of followers. In addition, Gen-Z are looking for more niche connections within niche groups and social clubs. In essence, Gen-Z preffers conversation over mass communication.  With that information, we now know that these consumers will be wanting more personalized services when shopping online or in store compared to the millenials or the baby boomers. In addition these consumers are not afraid to vocalize their opinions about the quality of service or product online for others to see and make a smarter purchase decision.

To continue marketers now must be more creative with apps never used before to target directly the consumer in a non ad or an obvious publicity way. One of the most frequently used apps for the Gen-Z is youtube. Youtube is a completely different approach towards the consumers compared to facebook or instagram who simply have a page and pay for ads or the typical influencer.  Youtube has people posting genuine opinions about the brand or company and why they like or dislike the product or service.

To finalize the Gen-Z is very much aware of what’s going on with injustices and take many causes at heart like racism, homophobia, gender roles and many more. The brands and companies must keep everything updated to conform this now intensive awareness to offend as little people as possible. In essence any corporation wanting to target the upcoming biggest generation, Gen-Z, must change their business plan for many social factors. Since this generation is all about connectivity and social justice in a total different way compared to past generations, marketing and business plans must adapt to the innovating population which we like to call Gen-Z.